by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
A Google Webmaster Help thread has someone saying that his vendor is pitching him on making a PWA, progressive web app, for his web site, over responsive because Google prefers PWAs and will thus rank them better. Google’s John Mueller said this is false and...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The coming year is going to be a landmark year for local SEO. Google has begun to roll out its mobile-first index, putting more focus than ever on mobile optimization. Mobile searches are intent-driven, with an immediate local focus at play. Local and national brands...
by Guardian Owl | Mar 1, 2018 | Digital Insights in 2020
Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to...
by Guardian Owl | Mar 1, 2018 | Digital Insights in 2020
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers...
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