by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you currently have. They could plummet, or maybe not — it’s a risk you have...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. Last week Google announced that the Google Assistant was available on 400 million devices. At the Consumer...
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