by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
Here are nine ways we know that search engines are currently using machine learning and how it relates to SEO or digital marketing. When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
User-generated content on product or service pages can be key to driving conversions and a fantastic way to add unique content to a page. If you don’t have the resources to write good content yourself, user-generated content can be especially helpful. However, if your...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content,...
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