The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.”
The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment.
Clicking on the View Campaigns button brings up campaign overview with Health Scores listed for each and links to recommendations.
After clicking on a specific campaign, Google shows estimated lifts from taking further action at the campaign level. In the example below, that includes fixing a limited budget and opting into search partners, as well as items that have been completed like adding callout extensions, using conversion tracking and using a mobile-friendly site.
Asked about the test, a Google spokesperson told Search Engine Land, “We’re pleased with how we’ve been able to help advertisers through the Opportunity Tab and are always testing out new features.”