Microsoft, never exactly a powerhouse in search compared to Google, is nevertheless enjoying a gen-A.I. boost to Bing’s prominence. For one, its deal with ChatGPT creator OpenAI has made Bing a key source for the popular chatbot. Its recent expansion to gen-A.I. search includes demos of the ways that the gen-A.I. Bing could craft search results across diverse categories.
The Five Most Key Takeaways from This Blog Post
- Bing’s gen-A.I. upgrade is still very much in a product-testing state, as Microsoft implores users to give thumbs-ups or thumbs-downs along with customer Feedback on Bing’s pages.
- Gen-A.I. search will ultimately look more stimulating, which could lead to greater user engagement overall. Thumbnail videos, data tables, and the like will complement the text summaries answering a search query.
- Having ads in generative-A.I. search is another key feature that tech companies are hoping will retain business owners’ interest in search engines. That, and assuage those business owners’ fears about gen-A.I. search disrupting S.E.O. as we know it.
- Another feature of gen-A.I. search that Microsoft and other tech companies like Google are pushing to emphasize is the continuation of linking in search results. That way, the S.E.O. game of driving consumer traffic to businesses’ web sites via links on search-engine-results pages (S.-E.-R.P.’s) shall continue.
- “Deep search” is another interesting feature coming to gen-A.I. search engines, Bing among them. This will allow for a deeper immersion in the multimedia gestalt of data that gen-A.I. search engines will offer users.
Bing’s Expansion of Gen-A.I. Search
What Bing has done is bring the S.-E.-R.P. page to a new level of information presentation. On the right-hand side of the page is the usual list of links.
Worth noting here is that the gen-A.I. S.-E.-R.P. is ultimately defined by a more-is-more ethos. Not only do you get the usual links and crack at a concise summary, but you effectively get a S.-E.-R.P. that looks like a multi-sectioned blog.
A thumbnail will even offer up multiple YouTube videos for you to watch right there on the S.-E.-R.P.
The feeling that you are truly getting an information overload is overwhelming. Though the results are merely a gloss-over of some points related to your search query, it gives the impression of true comprehensiveness.
Part of this is that the mere gestalt of so-much-information, and your reliance on or mere hope that the search engine offers a trustworthy result, creates the overwhelming feeling of comprehensiveness in search results.
That feeling in turn lends an air of authority to the search engine, which of course is an aim of gen-A.I. search and search engines in general.
Tech companies in the search world want to be seen as a trustworthy authority. For example, when searchers are looking for the best business for a product or service, the results will seem more trustworthy if the search engine is seen as authoritative on the issue of answering queries.
Deeper into Search
What has made the Internet such an unprecedented facilitator of fostering connections between consumers and businesses is just how engaging it is.
The immediacy of instantly generated search results is one part of this. Typing in “pizza parlor near me” and getting a list of local pizza parlors within a split-second instant rang the death toll of phone books worldwide.
Another part of this is just how stimulating it is to use the Internet. The most successful search engines do more than just corral and deliver relevant information. These search engines take things further by presenting the information in a stimulating way.
Featured snippets, product carousels, images, videos, font variation, and the like, already dominate search results as we know them.
A “deep search” with generative A.I., then, will kick things up a notch or several.
Charts, videos, concise summaries, and more will be at your fingertips for instant generation.
For businesses, this means that consumers will have more opportunities to follow links to websites, and see ads on the pages.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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