The Elevator Pitch for This Blog Post: Last Droptober, Canva announced an expansion of its suite of graphic-design tools. This includes Dream Lab, which, as The Verge reports, is the result of the company’s acquisition of gen-A.I. startup Leonardo.ai.
The Five Most Key Takeaways from This Blog Post
- Step (figuratively, as it is virtual) into the Dream Lab, and you will be able to experiment with image generation. That may involve selecting something like a general style (e.g., bokeh, macro, “fashion”) to fit a certain project’s needs.
- Text-to-image basically refers to gen A.I. that allows users to offer an A.I. nothing but words, and get in return a complete image.
- Canva’s Dream Lab also has a memory feature, where users can reference previous photographs. This can help with aesthetic continuity in e.g. marketing campaigns.
- Increased proficiency at generating multi-subject features is another perk.
- For business owners, this means better reliability in getting good outputs with Canva’s gen-A.I. offerings.
Upping the Image Game
Let’s make no bones about it, the image is indeed a dominant force in our contemporary media environment.
Though text-based content still exists, much of it follows the Twitter model in being no longer than Sharpie-graffiti messages.
That being said, longer-form content such as blogs (thanks for reading this blog post, reader!) still enjoy popularity among Internet users.
However, the appeal and influence of visual media is undeniable. And the power of the image will only increase with the advent of generative A.I.
Generative A.I. will positively flood our media environment, specifically online territory, with a much-higher amount of eye-catching images.
Being able to generate images in roughly the amount of time it takes to compose and edit a Tweet-sized text post will clearly open some floodgates of photos.
That is because it does more than just enable creative types to increase their output. It also allows for more creative, eye-catching photos to be generated by people who may not have that much talent, or even just the time, to create such images on their own.
The Impact on Business Owners
More than just online meme-makers are going to be using generative A.I. for photos.
For business owners, this can enable people with little or no graphic-design skills to suddenly have some content to show for it.
Even if graphic designers still end up creating better stuff, with the help of A.I. too.
Overall, the impact on small businesses in particular is that it will enable businesses of all sizes to have a more-competitive visual-marketing strategy.
Looking Stylish
Being able to suddenly take a flat image and put it in 3D style, for instance, is one such offering that Canva has. That can be a simple way to turn a regular old ad into something that is much more visually stimulating.
That speaks to an emerging trend in gen A.I. in general, which is to get businesses interested in using it for the sake of advertising on the platform. The way to get businesses interested is to offer tools that could potentially make ads more effective.
That is why so many platforms are offering their own gen-A.I. features for advertising purposes. Meta and Pinterest are just a few examples.
With Canva, the purpose is more to use this third-party platform to create images to post on other platforms.
Another intriguing style option available to experimenters in the Dream Lab is “Illustration”. Basically, you can make a photo look like an illustration.
This “Styles” feature is something like a “filters” on steroid, as it makes a generated image conform comprehensive to a fairly well-defined aesthetic.
For business owners, it also allows for a cheap way to create an ad campaign with multiple alternatives. That way, posting an ad across platforms can involve visual differentiation that businesses may benefit from.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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