The Five Most Key Takeaways from This Blog
- Apple has given its official announcement-acknowledgement of the recently reported OpenAI-Apple partnership.
- The fruits of this partnership will involve many new A.I. features that will be integrated into upcoming Apple products.
- Among these features is a revamped Siri that will be able to have more involved back-and-forths.
- What is more, users will be able to use ChatGPT with no sign-up or payment required.
- Apple will likely offer more than just ChatGPT for third-party generative A.I. In fact, Apple has confirmed plans to work with Google Gemini. So, new Apple products will likely offer other gen A.I. platforms the way you can choose among different search engines on your iPhone or Mac or iPad.
Apple Introduces A.I.—That Is, Apple Intelligence
Before going any further, yes, that is indeed what they are calling it. So obvious that it was right there in front of our faces. Yet how many of us if we were to be present in the Apple “What do we call it?” team meeting would have shot up a hand with that deceptively simple (okay, maybe just simple) suggestion?
Hence, why they are the number one company in the world.
Apple has officially stepped out of the shadows under the bleachers and onto the track amidst–well, calling its big-tech business partners its competitors is not quite right, now is it.
But regardless, Apple made its official “We’re in the race!” statement
So this is significant for probably more countable reasons than we could reasonably expect to get to in a single article.
But perhaps the most notable is that much will come from the iOS updates that will put ready-to-use A.I. onto more than a billion (not an exaggeration) iPhones.
As things are right now, many people have doubtless heard of A.I. and see it pop up occasionally in the form of just e.g. Google’s product-testing of A.I. Overviews on its search engine.
But once A.I. is at the fingertips of a seven-figure amount of people, just as GPS is right now, then we will likely see the biggest wave of “So what is this A.I. thing, exactly?” curiosity and other emotions among the public since the big splash that was the November 2022 release of ChatGPT.
If you are a business owner, below you will find what there is to know about Apple Intelligence.
Prepare for a Lot of Hype
So, what you are going to be seeing is A.I. that is an inbuilt feature of the device everyone has in their pocket.
More people than ever will be using generative A.I. on a daily basis.
But beware the hype that will spike up after the sizable Apple Intelligence updates.
As things are right now, we are still waiting on big-name video generative A.I. like Google’s Veo and OpenAI’s Sora to have a widespread public debut.
The next step in A.I. search, generative search, is still quite far from sticking the landing. That found clear expression in Google withdrawing its product A.I. Overviews from its latest round of public product-testing.
In other words, things are moving fast in A.I., but not on the warp-speed level that may be claimed once everyone is using ChatGPT on their iPhones.
But still, this can be a major step forward regardless.
A New Relationship to Smartphones
The “AiPhone” (this writer’s term, not an official Apple moniker) can do things like automatically tell you, when scheduling an event, what other events it may conflict with.
Other A.I. features include photo cleanups and summaries of audio recordings.
It can also generate images and text on demand, with just simple descriptions.
If Apple Intelligence is unable to complete a certain gen A.I. task, it will notify you and offer to send you to the ChatGPT feature.
Expect More A.I.-centric Mergers That May Strike One as Unexpected
So there may indeed be a number of people out there scratching their heads as to why Apple and Google and, by extension via Microsoft’s quite heavy OpenAI investments, are partnering here?
Are these companies not supposed to be, at best, rivals of the frenemy sort? Are these quid-pro-quos not just a little too heavy?
Well, let us consider the reality here. Some of the hottest A.I. companies at the time of ChatGPT’s debut were more like OpenAI and Anthropic than the expected Metas or Googles of the tech industry.
In other words, those little engines that could ended up making great progress in A.I. to the point where the large companies, though they had the resources to stay ahead in A.I., had put too little of their resources into the field.
So, A.I.-focused companies managed to push this growing technology into new levels. Meanwhile, the bigger fish did not keep up, hence having to partner with those smaller companies to retain a hold.
And since those smaller companies have their pick of who to partner with, not being exclusive with some, then bigger companies will be closer than ever.
But the payoff is they will still be able to retain their dominance rather than see themselves usurped by the smaller fish creating big technology.
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