In today’s rapidly changing digital world, SEO techniques can change with the direction of the wind. Tricks that won you a front-page position two years ago may be useless now.
In order to drive a digital marketing campaign to success, it is vital to understand the importance of SEO. When used properly, SEO facilitates in increasing traffic to your site, engagements, as well as conversions.
Key metrics to assess your content marketing success
Here are three SEO techniques that you must master this year to ensure your content gets seen.
High-quality content is key
Though the marketing buzzphrase “content is king” often leads to a wave of eye-rolls, when it comes to SEA the quality of your content really is vital.
When creating your content, it is important to think like Google. With the search engine goliath constantly making efforts to enhance their search results, you must ensure you’re providing searchers with good quality, informative, interesting, and entertaining content.
Why not experiment with less “traditional” content such as video blogs. Source: Shutterstock
Google’s ranking algorithm has shifted towards user intent, so you must ask yourself- does your content fulfill the reader’s needs, or leave them having to look elsewhere?
Good quality content goes beyond a blog post. Less “traditional” content such as videos, infographics, images, and more have been shown to engage readers at a far higher level and is more shareable. This shareability factor is also a powerful way to build backlinks.
Tip: In order to provide consumers with what they really want, try finding out where your audience are on social media via groups and hashtags, and from this join the conversation. Ask for suggestions about topics to talk about. Additionally, creating a blog post on “frequently asked questions” will increase your SEO by showing Google that you are answering the questions of consumers.
The importance of link building
Link building is the process of acquiring hyperlinks from other websites to your own and is a technique that you should perfect in order to improve your SEO.
Previously, backlinks were mainly about quantity, but now the effectiveness of backlinks is about the quality of the content which they lead to.
The theory behind this technique is that when another website links to yours, they are basically saying that it is a good resource. This is a strong signal of the quality of a page and is much like making a recommendation to a good restaurant.A few high-quality backlinks will do well in helping your website climb the SEO rank.
Tips: Reach out to bloggers in your industry to link back to your content, for instance, by providing them with infographics, images, etc. Also, ensure you include strong internal links, report broken links, produce high-quality content. This will all help to increase the visibility of your site and increase traffic.
Make your content mobile-friendly
Today, more searches are conducted on mobile devices rather than from desktop. As a result, it is vital to ensure your SEO targets mobile platforms as well in order to reach success.
With more people making searches on mobile, it is vital your content is optimized for this. Source: Shutterstock
A responsive design is essential in order to attract and retain visitors to your site who are so reliant on mobile to find information. It’s also integral to the user experience you provide.
Not getting it right on the mobile screen isn’t an option, especially for businesses that deal with consumers directly. How’ll they impulse shop if you make them wait to surf through your site?
Tip: Ensuring that your mobile-website is speedy, works on all mobile devices, has key information easy to access, and offers a variety of content formats is all vital to increase your SEO ranking.