Artificial intelligence is making quite a splash in Hollywood. This comes after many on the “show” side of show business attempted to mitigate the use of this fast-growing technology during negotiations with the “business” contingent. However, gen-A.I. applications in particular have several uses for business owners.
The Five Most-Key Takeaways from This Blog Post
- Generative A.I. is allowing for alterations in the appearance of Hollywood actors, which has implications for the business world in general.
- A specific use would be using generative A.I. to make quick work of a video that, say, the C.E.O. of a company makes, so that the video looks professionally shot and edited, with lighting and makeup and the whole shebang.
- It also shows the potential for increasing the visual appeal of inanimate objects as well. For instance, making the surroundings in a marketing video look much better.
- To get an idea of this, imagine a small-business owner shooting a smartphone video of a new product from the company. The video is in regular fluorescent lighting, in a drab office. Gen A.I. could make it look like the product is in a Super Bowl–quality commercial.
- This could also cut down much of the costs associated with influencer-driven or content, or photoshoots with professional models. That is because A.I. can make photoshoots more cost-effective without the need for expensive lighting, makeup, etc. It can enhance in post-production what was normally costly to enhance in pre-production.
The Technology of Tomorrow Is Indeed “Here”
In the movie Here, starring Tom Hanks and Robin Wright, you see the effects of A.I. de-aging on the stars. This de-aging is for the sake of telling (showing, really, since it is a movie) a decades-spanning story about a couple.
Though this purpose may seem quite narrow to a business owner (unless the business owner wishes to de-age in a marketing video), expanding it to just about any visual element of video content is where A.I. is heading.
We are already seeing the early applications of this in offerings from company’s like Pinterest, which allow advertisers to visually enhance marketing content with background generation.
Imagine shooting a video for a marketing push, and suddenly deciding that you would rather have, say, a table in one shot be an entirely different color. Done and done.
The Benefit for Business Owners
Business owners everywhere will benefit from Hollywood’s A.I. experimentation because it will spur the development of more sophisticated gen-A.I. technology, specifically in video-content creation.
If there is one industry that has historically been willing to spend a fortune on video-content creation, it is the entertainment industry.
And so, business owners will be able to reap the benefits of better A.I. as Hollywood continues to adopt A.I.
A Final Key Takeaway for Business Owners
Something to understand about video-generating or just -enhancing A.I. is that ultimately it will require users to compromise their vision for the sake of getting inexpensive (to the user; this technology is a vortex for capital) content generated fast.
That is because A.I. more or less decides on what the finer details should look like on its own. And if you try to get it to generate something to look precisely in line with your vision, then the more frustration that lies ahead.
This, then, points to what is and will always be the key advantage of human collaboration, which is that effective communication of a vision to fellow humans can lead to a closer realization of that vision.
Human beings have imaginations that actively allow them to take existing elements and recombine them based on what others are asking them to imagine.
A.I., on the other hand, does not have a brain, and so does not have imagination. It just merely has elements in its data set that it alters and recombines to create a product related to a prompt given to it.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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