OpenAI inserted itself into the gen-A.I. search game with “ChatGPT search” (the company uses the lower-case “s”, here, most likely to emphasize that this is a ). This feature allows users of ChatGPT to search for information in real time.
The Five Most Key Takeaways from This Blog Post
- This comes after the company inked some lucrative deals with news outlets like The Associated Press and Reuters. Those deals followed some controversy and attendant lawsuits from entities such as the New York Times.
- Previous worries such as sourcing have been addressed, somewhat. For instance, a link to an article may be in the output that the chatbot provides.
- More than text could show up in the outputs. Sometimes, there are indeed pictures in the results.
- Business owners could benefit from this, as ChatGPT searches related to a businesses’ industry could return information about the business itself.
- As always, the persistent problem of A.I. hallucination continues to threaten the quality and usability of gen-A.I. outputs.
The Linking Benefit for Business Owners
Since OpenAI is in a push to turn into a for-profit organization, it will certainly need to keep its customers happy. (The company, at its founding, was a nonprofit research entity, a label that no one has taken seriously since the rapid product-development A.I. race that OpenAI has been in since late 2022, when ChatGPT went public.)
And since OpenAI will be entering the search sphere, its customer base will certainly include business owners who rely on search engines to reach customers, whether through S.E.O. wizardry or straightforward advertising, or a combination of the two.
Here is where linking comes into play. By providing links to websites, that can be one way of getting business owners interested in taking ChatGPT search seriously.
And as OpenAI continues to evolve, that could lead to profits for the start-up.
What Is In the Future of ChatGPT Search?
As of the writing of this blog post, ChatGPT search is still in its early stages.
But something that will likely happen, if the company successfully manages to become a for-profit company (there are some tough conditions to meet, there), is incorporate outright advertising into the results of ChatGPT search.
Microsoft, with The New Bing, is already doing such a thing.
Likewise with Google and its AI Overviews efforts. Below the results is a section for advertisements.
Incorporating ads in gen-A.I. search will be a booming business as the world of search continues to evolve.
The Effectiveness of Ads in Gen-A.I. Search
The way that companies like Google and Microsoft are experimenting with ads in A.I. search is a hint of the shape of things to come.
(Do note that Microsoft is a majority investor in OpenAI, although Microsoft is showing signs of wanting to lessen its dependence on the A.I. tools made by the internally turbulent OpenAI.)
What these companies do is incorporate the advertisements in a way that makes them seem like a natural extension of the search results. Yes, of course, the ads are labeled as ads, but the ads fit in nicely with the rest of the results.
This increases the likelihood that people will be receptive to the ads.
Another thing that will help is the very nature of gen-A.I. search itself.
Gen-A.I. search is shaping up to be a more visually oriented version of existing search. Plus, more stimulating in terms of the amount of information that is on each search result.
So overall, the way search is headed is to offer searchers results pages that are loaded with personalized info that gives the impression of comprehensivness in satisfying a query.
With multiple video thumbnails, bullet points, images, and, yes, ads related to the query’s content, this will all give the impression to the searcher that technology is becoming even more adept at answering our every query.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
For Businesses and Other Organizations, What Makes a Successful Chatbot?
IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
Using A.I. to Find Resources for Business Owners
How Would Restricting Open-Source A.I. Affect Business Owners?
The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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