This Blog Post’s Elevator Pitch: Pinterest’s gen-A.I. tool will add an extra visual oomph to advertiser’s visual marketing content to be displayed on the platform. Specifically, the A.I. will generate backgrounds that will add an eye-catching oomph to product images.
The Five Most Key Takeaways from This Blog Post
- This tool is a part of Pinterest Performance+, which is a suite of tools that automate and A.I.-ify processes for maximizing advertisers’ impressions on Pinterest users.
- A particular aspect of the background-generating worth noting is that the generated backgrounds will be related to “lifestyle”. Since most people go to Pinterest to look for visual inspiration to visually modify e.g. their fashion sense or interior decoration, this gen-A.I. tool will make the ads blend in better with other, non-ad content on the platform. (This for many advertisers is a goal to some degree, because if an ad looks like a regular post, people are less likely to eyeskip the ad.)
- Deep (we are talking, like, 32 minutes and 35 seconds deep) into a Sundance-entry-sized video Pinterest Presentation for advertisers, advertisers can learn that turning on the Pinterest Performance+ feature to hand over much of the marketing work to automation and A.I. can speed up campaign set-up by double speed.
- The highlighting of Performance+ creative in the Performance+ stretch of the Pinterest Presentation is where examples of the gen-A.I. backgrounds, such as an image of athletic shoes that get a gen-A.I. background of the shoes on a track. Or, a lamp that with gen-A.I. suddenly seems to be lighting a part of a room. Or a Walgreens-supplied perfume bottle that is suddenly turned into a “still-life image” with a blurred background.
- Business owners, then, will now be able to make their ads on the Pinterest platform seem much more upscale, like the product photos were the result of a high-cost photo shoot.
Personalized Background Generations
The ambition for Pinterest is to basically automate the background-generation to fit each user’s specific tastes.
In other words, ads on the platform will become very personalized, fitting people’s tastes according to categories like maximalist or minimalist.
Here, then, is a glimpse of the future of online advertising, where businesses can drop less sweat over sweated-over details in a particular advertisement. That is because they will know that A.I. will be able to creatively personalize ads based on our tastes, discernible through the data that we generate through our online behavior.
For Pinterest, it begins with the background of the photo. But one must wonder just how much further the technology can be taken. What else can be generated to further capture our attention, based on what we are receptive to?
Given the development of A.I. video-generation and audio-generation tools, the writer of this blog post imagines that advertisements will be turned into music-backed short videos, perhaps, and in places far beyond Pinterest.
The Appeal of Pinterest to Business Owners
Pinterest is among the most purely visual of online platforms. With minimal writing, people largely go on there to just look at photos.
Much of the time, the photos are there to offer inspiration in everything from fashion to interior design.
This, then, of course makes the platform enormously attractive to business owners. Hence the existence of things like Pinterest Product Pins (the proper-noun name for information “pinned” to Pinterest ads for products).
When people are looking for “inspiration” for things like what clothes to wear this upcoming season, or what bookshelves and nightstands would look good in your studio apartment, then guess what? People will likely be quite receptive to ads targeting those very areas.
Hence, the drive by Pinterest to create a suite of marketing tools that makes advertisers’ effectiveness in getting users to buy the advertised inspiration-tinged on the platform even more effective, which in turn serves as inspiration to advertisers to continue paying money to advertise on Pinterest. Plus, continue subscribing to Pinterest Performance+.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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