The Five Biggest Key Takeaways from This Blog Post
- Video A.I. tools are becoming more and more common in the marketplace.
- OpenAI’s Sora is a high-profile example of artificial intelligence generating videos, though it is still in the “announcement” phase as of this writing.
- Not all A.I. video tools generate videos, at least not yet. Many people use them simply to edit or refurbish videos.
- Adobe Premiere Pro Sensei integrates with Adobe Premiere Pro as a video A.I. tool.
- Other significant A.I. video tools include Runway and Synesthesia.
Video A.I. is Poised to Become the Next Big Thing in A.I.
Producing video nearly instantly, based on just a text prompt, promises to be one of the major contributions to technological innovations in the 21st century.
The technology that makes this possible is artificial intelligence, a category of which is generative A.I.
Generative A.I. focuses on creating A.I. systems that automate content creation.
No, they are not perfect, and some analysts doubt that they ever will get to a point where they can reliably outright replace human beings in content creation.
But they can surely produce content at a good-enough level that even the most eye-roll-prone individual will admit is, if not mind-blowing, then at the very least very impressive, and a portent of the future of media production.
So, if you’re a business owner, you might want to ask at this point which A.I. companies and/or tools show the most promise in generating videos.
We go into that below, along with more analysis about the primacy of videos in the future of marketing.
Sora, OpenAI’s Video A.I. Platform
In case you missed it around all the noise about the legal woes of ChatGPT creator OpenAI, the leading A.I. company has announced its video-generating A.I. platform Sora.
As of this writing, it is still in the announcement phase for the time being, at least.
This writer’s opinion is that Sora will probably not be widely publicly available until after the 2024 U.S. election, for the potential for spreading misinformation with Sora is perhaps too high a risk for the company to take right now, considering that it is already mired in enough controversies.
But still, the platform is worth noting because of how obviously powerful it is, and it will prove to be among the most sophisticated platforms of its kind.
But for video-generating platforms that are available right now, read on.
Runway
This company has gotten some buzz because of its offering of a text-to-video generator, known as Gen-2.
Unlimited video content creation will cost you, but depending on your needs it may be worth the subscription.
Other pricing plans are available for Runway’s other A.I. platforms.
Synesthesia
This is another video-generating platform.
It is worth noting that these platforms can do more than just create videos. They can create videos out of pre-existing content that you give it.
For instance, you can record a Zoom call and edit it down using a platform like Synesthesia.
Adobe Premiere Pro Sensei
This feature is for users of Adobe Premiere Pro.
It enables the automation of several factors in the editing process, allowing content creators to get content out the door sooner than later.
Whether it is color correction or balancing audio levels, Adobe’s Sensei feature will make the editing process much more streamlined.
Why Businesses Are Relying More on A.I. Video Tools for Marketing
Video is truly the conquering royal figure of attention spans.
There is just something about images and sounds moving through time that captures the minds, hearts, and souls of those who encounter videos online.
Though there is still an impossible amount of video media available instantly to anyone with a solid internet connection, the fact of the matter is that this library of content is ever-growing.
And despite the fact that the current amount of videos available at the very moment that you read these words is of such an amount that it would take much more than nine lives to consume it all, there is still an insatiable hunger for content.
Newer and brighter and louder and more downright entertaining content.
To match this insatiable hunger is a truly unstoppable drive on the part of content creators everywhere to put out what is necessary to gain the attention of increasingly unforgiving attention spans.
It is essentially the reality of contemporary content creation that one must be continually pushing to make content that is funnier, more colorful, more pleasure-giving, than ever before.
And at that, to produce it at such a rate that the consumer gets to enjoy the additional buzz of consuming something that is “fresh”, something new and hot off the presses.
For all these reasons and more, businesses are sure to flock to generative A.I. to produce very eye-catching videos that will get the attention of consumers around the world.
A.I., then, will only strengthen business’s marketing power in the long run.
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