Four Reasons Why Using ChatGPT and Meta AI Can Be Risky for Your Business in 2023—And How to Avoid These Risks

Artificial Intelligence has become one of the most well-known technologies in the world ever since the public release of ChatGPT in November of 2022.

Since then, the AI train (which we will dub the Machine Learning Express) has been hurtling full steam ahead, carrying precious cargo in the form of training data and multibillion dollar investments from the biggest tech companies.

Such investors include Microsoft (the majority investor in and unofficial boss of OpenAI, the developer of ChatGPT), Google, and Meta. But, AI can be risky.

AI Is Good for Business, but Can be Risky – Here’s What Business Owners Should Be Aware of

AI is great for businesses everywhere, but the proliferation of easy-to-access AI comes with several risks that any prudent business owner should be apprised of. This is especially the case with generative AI, the kind of artificial intelligence that creates text, images, audio, and video based off of a suggestion. Examples include ChatGPT and DALL-E. In other words, generative AI is like an improv comedian: Give it a suggestion, and see it create something interesting from your suggestion.

AI is only going to keep growing from there, and it is even used in ways that you may not even notice. For instance, the recommendations that you see on Netflix are all sorted and presented by an A.I. algorithm that has analyzed your previous viewing habits.

Specifically, ChatGPT and Meta’s A.I. large language model chatbot, Llama AI, are particularly risky.

We will cover the four most significant risks associated with using these AI platforms below.

Lawsuits

BBC News recently reported that American comedian Sarah Silverman is looking to sue OpenAI and Meta because of an allegation that those companies used her book to train their AI platforms. The claim is that training chatbots with copyrighted works is a form of copyright infringement.

The outcome of this lawsuit could have major implications for ChatGPT and Meta AI.

If Silverman wins the suit, then that will signal to many other individuals, not to mention entire publishing companies, could come in with some truly devastating lawsuits of those tech companies.

This could certainly entail the entire shutdown of these A.I. services. However, even if the chatbots are allowed to continue offering services, albeit without any training from copyrighted works, this could severely decrease the quality of the AI’s content output.

That is because not only will the quality of the data be lower, but the variety of writings that the AI will be exposed to will also be limited. As a result, the AI will be much less creative.

The issue for business owners is that relying exclusively on ChatGPT and/or MetaAI could cause problems down the line if these lawsuits become common.

Data Privacy

Another reason why AI can be risky is that of data privacy. This is another huge concern for business owners. For one, many major companies have outright banned the use of ChatGPT over concerns of data privacy.

Though it could be nice to use ChatGPT to type up your company’s internal memos, or summarize meeting notes, or even produce code for your software projects, OpenAI’s historical data privacy issues can complicate things.

It is our recommendation that you only use such services for generating content that you would not deem “top secret” within your company. From customer names to coding projects that you do not want your competitors to get a look at, keep anything sensitive away from ChatGPT.

The Products Are in “Trial Period”

Any AI service that is available for free is not going to be of the highest quality.

Rather, it will most likely be the case that these free services are really just looking for product testers who will offer feedback and analyzable data, free of charge to the developer.

In a way, then, it is quid pro quo. For a business owner, there is especially risk in the possibility that the developer will significantly alter the AI product in a way that puts a wrench in your operations.

If you need a high-performing AI suite of services, then look into the undisputed champion of B2B AI services, IBM Watson, an established AI platform that serves to benefit business owners.

Hallucinations Can Also Make AI Risky

No, AI cannot suffer from a fever or take psychedelic drugs that alter its perceptions of reality.

Rather, the AI simply does not even know what reality is. Ultimately, at the end of the day, it remains merely an algorithm constructed from the simplified language of computer code.

Those algorithms make predictions about what a user is asking for. Since AI does not know what is actually real and what is not, it will simply try its hardest to give you what you are asking for.

Here is a sterling instance of this: The lawyer who asked AI to give it examples of cases that supported the lawyer’s argument.

The AI did just that, but there was a problem: the cases did not exist.

You see the trouble here? AI will give you what you ask for, but you need to make sure that what it gives you squares with what is actually real.

For AI solutions that you can trust, contact us so that you can GO AI.