How Many Brands Are Already Using AI in 2023? It’s More Than You Would Think.

Businesses and Brands Everywhere Are Using A.I., Although It Sometimes Goes Unnoticed

The New York Times recently reported about a watch convention that had a very interesting item: A retro-looking computer that allowed attendees to have conversations with a deceased watch designer.

No, the ghost of famed designer Gerald Genta was not trapped inside a computer monitor, but rather, ChatGPT 3.5 answered the questions for the fans.

Exactly how this worked was that ChatGPT read the attendees’ questions and quickly generated a response. A voice-command application, sounding somewhat like Gerald Genta, would then read out the response.

However, this is just one example of how A.I. is changing the watch industry.

Watchmakers are already using ChatGPT to generate social media copy, which proves that A.I. can indeed communicate with audiences interested in high-end luxury items. Let’s face it, traditional time-telling watches have become such in this day and age where everyone can simply look at their smartphone for the time.

It doesn’t stop at ChatGPT either, as the watch industry is also using the photo-generating platform Midjourney to create meeting presentations and “mood boards.” These “mood boards” are collage-like presentations that visually represent a range of ideas, feelings, and perspectives about a certain topic.

You can imagine, then, that businesses and brands outside of the high-end luxury items industry are using A.I. Every day, businesses across a wide variety of industries use A.I. to generate emails, memos, customer communications, marketing content, and more.

This is even true for industries that you might not expect, such as architecture.

A.I. Is Huge for Design. Just Ask Architects.

An emerging trend in artificial intelligence solutions in the workplace is using A.I. as an aid for creative designs.

One example of this has also been reported by the New York Times, which ran a story on Zaha Hadid Analytics+Insights (ZHAI), a team that is part of the architecture firm Zaha Hadid Architects.

This team of architects has been using A.I. to crunch enormous amounts of data about workplaces and the environments they may be in—such as a given city’s temperature throughout the seasons—to create the ideal workplace.

Being able to quickly gain that data, and, most importantly, the crucial insights from them, allows architects to quickly keep up with the modern demand to redesign offices in the wake of the remote work revolution.

A.I. is also able to generate things like office floor plans, which can be a great way for architects to gain a wealth of “first draft” ideas for the many potential ways to design a building based on key data-driven insights.

In the future, A.I.’s insights will create more dynamic and interesting office spaces that optimize everything from the placements of pipes to the placement of the coffee pots.

Even if your business is not an architecture firm, you can see how A.I.’s predictive and creative powers can easily transform your operations into becoming much more efficient.