Adobe Firefly Offers AI Assistance For Your Photoshop Projects - Here’s What Your Business Can Get From This in 2023

Just last November, ChatGPT wowed the world with the ability to automatically generate text just based on a prompt from a human being.

Now, we are already getting to the point where A.I. photo generation is going to become as widely available as text-spouting chatbots. Is your business ready for the photo-generating A.I. revolution?

Adobe Implements A.I.

You may already know about Canva’s “Magic” suite of A.I. design, but the dominant digital design company, Adobe, has finally decided to reveal its own A.I. efforts.

Adobe, which offers programs as diverse as InDesign to Final Cut Pro to, yes, Photoshop, has named its generative A.I. software Adobe Firefly.

Adobe Firefly is described by the company as their “creative A.I. engine”, according to their web page for Adobe Firefly.

Well, it seems like Photoshop is where that creative engine is getting placed, and so far Firefly is really only being run for test drives.

Introducing Adobe Firefly – Its Most Important Features

Adobe Firefly will enhance Photoshop and potentially other creative editing software in the Adobe Suite. This advancement aims to enable A.I. assistants to handle video and audio production in the future.

Generative Fill

Perhaps the most noteworthy feature of Adobe Firefly is the impressive Generative Fill, which is still only in beta stages (hence our “test drive” comment above).

This is pretty much just ChatGPT but with pictures. All you need to do is provide Generative Fill with a text prompt, and out comes the result.

Ask for a “golden retriever riding on a hang glider above Galapagos Islands, trying to blend in with all of the finches that are flocking southward for the winter”, and Generative Fill will do its very best to give you such an image in a fraction of the time it would take you to make that Photoshop masterpiece manually.

Adobe Firefly Will Only Source from Adobe Stock Images

Another noteworthy feature is that Adobe Firefly will only generate images that source from its own commercially licensed stock of photos known as Adobe Stock.

This is particularly crucial for business owners, as you can anticipate a surge in lawsuits in the coming years regarding generative A.I. that derives from work not cleared for public domain use. Stable Diffusion is already in legal trouble for doing this.

Recent indications in the federal government of the United States emphasize this truth, as they ruled that the (deceased) artist Andy Warhol must pay a licensing fee to the photographer when editing another person’s photo.

What this means is that “fair use” is likely going to become much more strict over the coming years, so that it will be a good investment to have generative A.I. that has its own comprehensive and wide-ranging stock of photos to draw from.

For that reason, Adobe Firefly is likely to become one of the biggest A.I.-powered design platforms in the coming future.