AI has been touted for being incredibly sophisticated in finding out what we want to see by tracking our online activity.
Some are looking at the recent revelation, uncovered through research done by free software community Mozilla, that disliking a YouTube video does not keep the algorithm from stopping recommending that disliked content.
Specifically, disliked content is only reduced by 12 percent.
Why is this the case?
Well, there could be more than one possible answer for this.
YouTube’s Explanation
A YouTube spokesperson said that a danger of making a disliked video be a total banishment of similar content could possibly create an echo chamber.
This can help prevent going down an infamous YouTube rabbit hole of videos featuring troubling content such as misinformation, hate speech, and the like.
With a fully obsequious recommendation algorithm, it can be easy to screen out anything that challenges the (mis)information and content in that rabbit hole.
So, it can be easier for people to feed themselves on whatever they want, and literally screen out whatever contradicts the perspectives of the content they take.
The Counterargument
Well, critics of YouTube say, shouldn’t users be given significant autonomy in choosing what they do and do not see?
Certainly, not every instance of a digital “dislike” button-push is not explained by a thirst for misinformation or hateful content.
For instance, you might not want to see videos of monster truck stunts. They are simply of no interest to you.
Truly, you would prefer the small boxes of content in YouTube’s home page and post-video arrays contain the things that actually interest you. Things like pumpkin patch hauls and TikTok compilations.
But, dislike after dislike of those monster truck videos does little to change the problem.
Now, swap those monster truck videos with things that were truly disturbing to you or most viewers. Imagine what you will do there.
Wouldn’t you wish that YouTube’s algorithm gave you more than a 12% chance that that disturbing content would disappear from your feed of audiovisual content the next time you pull up YouTube on your phone or computer or television?
GO AI to Grow Your Business
Predicting the prices of raw materials with 99% accuracy. Finding out your customer churn rate well in advance. Analyzing your marketing materials to find out where viewers’ eyes will go, and in what order.
Guardian Owl Digital knows that AI is not the future—it is right now. And right now, businesses everywhere are making use of their data with AI platforms.
If you are interested in leveraging automated stock market analysts to grow your business, then reach out to Guardian Owl Digital today.
For continuing your AI education and keeping up with the latest in the world of AI, check out our AI blog.
GO AI is our artificial intelligence initiative that offers you cutting-edge AI tools through our partnership with Findability Sciences.
We offer everything from automated chatbots that can converse with your customer base, to advertising programs that use computer vision to optimize your creative marketing strategies.
Let’s GO.
Recent Comments