August 2017

22- Aug2017
Posted By: DPadmin
147 Views

Nailing down ads for the holiday season

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial.

Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the right foot, you need to centralize your merchant feed, plan on making foundational optimizations, analyze your historical and competitor promotions, but most importantly, diversify your paid media shopping mix.

By creating diversification within your paid media shopping campaigns, you will positively impact your holiday ROI and set up a framework for future e-commerce growth.

Consider the following paid media tactics to be more effective and successful as an online retailer.

Capturing demand through PLAs and Google Shopping

Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved to be prominent within search results and have taken a larger chunk of traffic away from the traditional text search ads.

For our e-commerce clients, we adjust their budget and focus at the product level. Focus at the product level typically means aligning to long-tail queries, making inclusion and optimization of all product attributes important for visibility. This allows us to display the most relevant product to the searcher across an array of search modifiers. For instance, we can reach users searching for a kitchen knife set, a paring knife or a black Wusthof 7-inch Santoku Hollow-Edge.

As discussed in my most recent Search Engine Land post, PLAs put product imagery, titles, pricing and other in-depth details directly in front of eager shoppers. Looking for a black leather jacket? With just a couple of keystrokes, Google will present a full range of product listing ads to aid your decision-making.

Rather than just bidding at the keyword level, Google Shopping enables marketers to focus on the products instead. They can rely on Google’s algorithm to display their products to the correct users. It’s up to you to ensure your merchant feed is up to date with product descriptions and pricing to ensure your PLA campaign has an increased ROAS (return on ad spend).

Whether an ad is in the overarching “All” search tab or Google’s specific “Shopping” tab, PLAs are effective because they connect buyers to sellers directly. We recently implemented a quick-paced shopping campaign for just under two months and saw a direct impact on online conversions and revenue. The campaign resulted in over 535 online transactions with over $11K shopping revenue — increasing the year-over-year direct revenue by 89 percent.

Google Shopping is one of the best ways to reach new buyers. In 2015, Think With Google released a report that stated 50 percent of shoppers are interested in buying from new retailers. Now is the time to start pulling together your merchant feed, develop your PLA strategy and see an increase in your conversions.

Testing Amazon search and sponsored product capabilities

With over 50 percent of product searches beginning on Amazon, they’ve recently pursued other revenue streams with impressive growth. However, many brands have yet to take full advantage of Amazon’s core strength: their product listings and online conversions.

Since launching in 1994, Amazon improved its e-commerce platform and ad programs with reporting and sponsored products. This allows brands to access relevant data and optimize ROAS for ad campaigns.

Online shoppers try to get the most information in the shortest amount of time. That’s why Amazon built its system with reviews, search results pages and paid media capabilities for brands. At ZOG Digital, we took to Amazon and executed many sponsored product campaigns that saw a direct influence on return on Amazon PPC budget and total conversions. The various sponsored product campaigns resulted in a ROAS of nearly 800 percent.

The latter capability is the most important — Amazon has become a very competitive atmosphere for online retailers, and as marketers optimize their product listings, Amazon PPC can surely help to increase brand’s visibility and sales online.

Incrementality with dynamic display

Google, Amazon and social media steal the e-commerce spotlight. With such a large percentage of product-related searches happening on specific retailers sites, it’s imperative to use third parties to get more specific.

As users window-shop during these times, it’s important to target those who have demonstrated purchase intent through their recent online behavior. When prospecting or retargeting these users, dynamic display advertising is an essential step toward increasing direct revenue and staying ahead of your competition. By using third-party platforms to harness the capabilities of other retailers, you can easily complement the tactics on Google and Amazon and ensure optimal return on your digital ad dollars.

During the holidays, you must provide consistent brand exposure to ensure your products are in front of potential buyers when they’re ready to make a purchasing decision. With the help of dynamic display, you’ll expand the limits of walled-in platforms like Facebook and enable a seamless product feed integration. Using other retailers with the help of top platforms takes your brand beyond the standard banner inventories, including mobile, native, and even social dynamic ad placements.

Throughout the previous holiday seasons, it’s become easier and more important to incorporate dynamic display ads into your digital marketing mix. However, as competition in this space has grown, it’s critical to have the right strategy. You can accomplish a polished paid media strategy by following these tips:

  • Vet and choose the best vendor for your brand’s overall goals.
  • Segment your site visitors with high purchase intent segments, shopping cart abandoners, as the top priority.
  • Make sure your shopping feed attributes comply with vendor specifications.
  • Monitor the site and content where your brand’s ads are displaying.
  • Blacklist any sites that aren’t compliant with your brand’s standards.

Retarget consumers effectively through various platforms

Prior to jumping the gun on your paid holiday campaign, it’s essential to set aside a portion of your marketing budget toward retargeting efforts. While the tactics of using Google Shopping, Amazon PPC and other retailers are meant to result in direct conversions, it’s not guaranteed.

By retargeting via social media and other paid media efforts, you’ll effectively assist conversions. Product ads followed by retargeting methods are essential during the chaos of the holidays.

Final thoughts

With high purchase intent during the holidays, product visibility is paramount to a successful e-commerce strategy. Through Google ShoppingAmazondynamic display and retargeting, digital marketers can maximize on the holiday opportunity and build a scalable, sales-driven media mix for 2018.

Source: Nailing down ads for the holiday season

Categories:
14- Aug2017
Posted By: DPadmin
192 Views

Top 7 On-Site SEO Recommendations

This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking.

Create Long and Unique Content

There is a saying that “content is king,” which refers to the importance of quality content for SEO optimization. Unique content that covers a specific topic, in-depth, ranks much better in search engines, so direct your time and effort accordingly.

Use Keywords in Appropriate Places

SEO ranking of a website can be significantly improved with the right keyword placement. The keyword should be located on the following places:

  • URL
  • Title tag
  • Page title (which should be wrapped in H1 HTML tags)
  • Page content (ideally in the first 100 words and a few more times throughout the text)

There are a lot of SEO analysis tools that can detect whether these parameters are optimal.

Use LSI Keywords

LSI (latent semantical indexing) is a mathematical method used to determine the relationship between concepts found in the content. Google usually gives better ranking to the pages that are rich with these keywords.

Having that in mind, LSI keywords should be scattered over page content. Although the writing process is mostly manual, there are some tools, such as the LSI keyword generator, that can help you create a list of synonyms for the desired keyword.

Make Website Mobile-Friendly

Mobile-friendliness became an SEO factor in 2015, when Google introduced it to its algorithm as a ranking criterion. One of the most important aspects of mobile friendliness is responsive design, whose main characteristic is that your website content should adapt to the width of the user’s screen, thus improving the browsing experience of the users of mobile and tablet devices.

More details about what Google considers a mobile-friendly website can be found after analysing the website with Google’s page speed test.

Use SEO-Friendly URLs

There are two SEO factors which are related to the URLs:

  • Keywords — they should be present in the URL — position closer to the domain name is better
  • URL length — shorter URLs rank better

That basically means that you should use URLs such as yourdomain.com/page-title-goes-here instead of yourdomain.com/post.php?id=101. Most popular CMS software and PHP frameworks support SEO-friendly URLs by default. However, if you have one that does not, or you are developing a custom application, check tutorials like this one.

Optimize Internal Linking

A good internal linking strategy offers a couple of advantages:

  • It makes it easier for search engine “spiders” to index the pages on your website
  • Improves user experience when navigating and finding content on the website
  • Internal links “pass link juice” between pages. A good ranking page that links to another page will improve the ranking of that other page (i.e. it will pass link juice to that page)

The ideal structure of internal links should have a pyramidal form. Minimizing the amount of links between homepage and any other page on the website improves the flow of the link juice.

On the other hand, don’t do anything that might prevent search engine spiders from accessing your links. This includes links in JavaScript, iframes, Flash, links shown after form submission or links pointing to inaccessible pages.

Improve Website Speed

Fast loading speed not only improves SEO ranking, but also user experience. A few studies have confirmed this hypothesis. One study found that 57% of visitors close the page after waiting 3 seconds for it to load, while Amazon has concluded that an increase of 100ms in page loading speed would lead to 1% higher revenue.

Fortunately, there are a few things that can be easily fixed to achieve better website performance. For more information, check out this article.

Conclusion

Although these recommendations can improve your website ranking alone, it is advised to combine them with off-site SEO techniques, such as link building, to achieve even better results.

Source: Top 7 On-Site SEO Recommendations

14- Aug2017
Posted By: DPadmin
151 Views

5 ways to balance technical & non-technical SEO

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results.

And you know what? That basic purpose of technical SEO hasn’t changed.

As black hat tactics and manipulation became less effective and more dangerous, they fell out of favor. This gave rise to the more creative, non-technical SEO tactics designed to show search engines the value and relevance of each piece of content.

Technical and non-technical should never be pitted against one another, as both are critical to the health of your site and the success of your campaigns. Technical SEO is the framework on which truly great content is built, ensuring that each piece is structured and optimized for search engine discoverability and human consumption.

Here are a few tips to help you find balance between the technical and creative:

1. Understand the role of technical SEO in your organization

Today, in most organizations, technical SEO is a function entirely separate from development. You might still have some spillover between development and SEO in small companies or with freelancers. Typically, though, SEOs are an entity unto themselves, tasked with working alongside:

  • the uber-technical IT team, who manage the reception and storage of critical customer data.
  • web developers.
  • the non-technical SEOs (including link builders and content marketers).

As a sort of translator between these fundamentally different teams, technical SEOs understand the needs of each. They can anticipate how a new data security policy implemented by IT might affect a forward-facing marketing campaign or activity. They know the limitations of the site and can knowledgeably consult with developers to see whether what marketing wants is possible, or offer alternatives. Most importantly, they inform each of these teams on how their activities can stay compliant with (and be optimized for) search engines.

The second part of the technical SEO’s job is then implementation, adding the structure and optimizations to assist the engines in retrieving, indexing and ranking content.

This is why it’s critical that a technical SEO is a part of the planning process. Too often, they’re seen as “fixers,” brought in to identify and correct problems that were perfectly preventable. Instead, SEO and content teams should be working together to establish shared goals, work as a cohesive unit, measure and analyze, and continually adapt.

2. Balance your on-page & off-page optimization

On-page and off-page strategies each offer very different benefits, but both impact your content performance dramatically. As you strive to find balance between the technical and non-technical, factor in your on- and off-page optimizations:

On-page SEO:

  • Your site’s structure, hierarchy and design
  • Title tags and meta descriptions
  • Coding errors
  • Crawl- and index-ability
  • Internal linking
  • Sitemaps
  • Page content
  • Site speed
  • Mobile-friendliness

Off-page SEO:

  • Social content and sharing
  • Influencer content
  • Articles and guest blogs
  • Inbound links

3. Define the responsibilities of each type of SEO

So, which tasks belong to technical SEOs, and which belong to non-technical SEOs? There are tasks that are very obviously one or the other. For example, deciding how to use subdomains and designing your site’s architecture are clearly technical tasks, while authoring engaging, optimized content is for your non-technical/creative team.

But there are areas of overlap that can cause confusion, or get missed altogether, unless you clearly define who is responsible for which SEO tasks. This can create site issues that have a devastating impact on consumer experience — and ultimately, your sales — as a result. On average, organic search drives fully 60 percent of website traffic. Chances are, it’s your largest channel. It’s worth getting right.

On-page and off-page, the technical and the non-technical, the scientific and the creative — each is powerful on its own, but it’s in the combined effort of both that the real magic happens. We saw a perfect example of this in the multi-faceted approach to content marketing undertaken by business products retailer Quill (disclosure: customer).

In their pursuit of increased organic traffic and e-commerce revenue, Quill’s SEO program manager, Eugene Feygin, devised and implemented a new company-wide content strategy. Within it, he restructured the brand’s content housing, factored in external partners’ research, and developed new content agency partnerships. Quill’s website got a user experience-centric overhaul to simplify navigation and make the content journey more intuitive. Feygin deployed BrightEdge’s Data Cube tool to identify Quill’s most pressing content gaps and greatest opportunities.

The results of this holistic approach marrying the science of content data and site structure with the creativity of ingenious promotion and partnerships was astounding.

Quill’s balanced approach to SEO grew their organic blog traffic by 270 percent in a single year. Their page one keywords exploded by 800 percent, and they achieved 98 percent search engine indexation.

4. Work SEO into your content workflow

Traditionally, magazines and other publishers used an in-house style guide to make clear their content rules and expectations. These are an important tool for brands not only to create consistency in style and tone, but to ensure that each piece of content gets the same SEO treatment pre-publication and during promotion.

How are images optimized? Which types of sources are approved as citations and for external linking, and are there any you avoid? When and how should you use H1, H2 and H3 headings? Who creates title tags, and what rules are there around those? Who are your readers, and what is their assumed level of knowledge about your topic or industry? (This can help guide keyword selection.)

Getting all of this documented provides a quick reference baseline for your content creators. It gives your creative team a resource created with technical SEO input that guides the content creation process. When you place this optimized content into the technically sound framework managed by your technical SEO, ready to be promoted by your content marketers, it’s a truly powerful combination indeed.

5. Balance technical & non-technical at budget time, too

Local media forecaster Borrell expects SEO spend in the US to reach almost $80 billion by 2020. C-level decisions around budget allocation need to reflect this holistic approach to SEO as an integral component of your overall marketing strategy. Technical SEOs shouldn’t have to fight for a piece of the content marketing budget; that’s the mentality that supports silos and keeps teams competitive.

Budgeting for SEO can be difficult, as organic doesn’t have direct media costs. The potential for high returns is there, but it takes organization-wide acceptance of a data-driven strategy to make it happen. Earlier this year, I shared a few tips to help SEOs learn to evangelize their practice to colleagues across departments and the C-suite. Doing so builds a strong case for the organization-wide implementation of and adherence to holistic SEO with the budget to make it possible.

Finding your SEO balance and bringing it all together

Technical and non-technical SEO tactics and strategies differ greatly; you might have entirely different teams executing each. Even so, it’s critical that they find ways to work together, as those intersections are where your greatest opportunities lie.

In the increasingly competitive SERPs, where you’re vying for the eyes and minds of intelligent, informed consumers, the marriage of technical SEO with the art of content marketing enables the creation of the intelligent content you need to stay on top.

Source: 5 ways to balance technical & non-technical SEO

14- Aug2017
Posted By: DPadmin
141 Views

The best SEO strategy you’ve probably never heard of

Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries.

It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations in the way Google displays search results have created opportunities for businesses to not only get to the top of the search engine results but to actually get above the traditional listings and into the coveted “position zero” at the top of the page.

This feature is known as Google’s Rich Answers and getting your site up there is not as difficult as you might think. Best of all, it can easily be switched on, so I thought I would share this lesser known marketing strategy with my fellow marketers as I believe it has a lot of potential for businesses of all shapes and sizes.

What are Rich Answers?

Rich Answers are a way that Google attempts to make it as easy as possible for its users to get the information they’re looking for by providing the answer to a question right on the search engine results page.

These answers can come in many forms from text based to images and graphics, maps, lists or just about anything else that the enigmatic Google algorithm deems appropriate.

Here is an example:

Rich answers appear at the very top of the search engine page, above the list of results. Getting your content featured in the Rich Answers section puts you in pole position, right above the number one Google spot.

Are Rich Answers a threat to click through rates?

Some marketers view Rich Answers as a problem in online marketing. This is mainly because users can now see the answer to their question without having to click through to your site. The suggestion is that if the Rich Answer is displayed in full from your site, you may miss out on a potential visitor.

Personally I don’t feel this is anything to worry about. In fact Rich Answers are a fantastic way to stand out from the crowd and prove your authority and expertise. For any given search, unless you show up on page one or two of the results your chances of getting a click through to your site are virtually non-existent anyway. Appearing at the top of the list in the Rich Answers will give you credibility and visibility where you would otherwise go completely unseen.

Interestingly, Google doesn’t just pick the sites with the fanciest SEO and greatest domain authorities to appear in their Rich Answers. This is good news for smaller businesses that might not otherwise be able to reach the number one Google spot.

How to get your content featured on Rich Answers

The first step to getting your content featured on Rich Answers is to determine the specific questions you want to answer. These will be questions your target audience use when they are searching for information relevant to your business.

One great way to find the questions people are asking is to use the autofill feature on your Google search bar. Just start typing in a question and look at how Google completes it. This will give you a clue to what people are searching for so you can word your questions and answers accordingly.


Once you have identified a number of questions you will need to create content around those questions. Remember that content doesn’t have to be written; it can be visual in the form of images or graphs if that is relevant.

After you have determined your questions there are four things you need to do:

  1. Use <h1> tags to mark up the questions you want to answer
  2. Use keywords in your content
  3. Ask the question and answer it succinctly in the body of your content
  4. Provide variations of the question throughout

Google’s Rich Answer box provides websites of all different shapes and sizes with a great place to feature their content and improve brand awareness. It’s free and if you can pull it off you can beat the big guns to the number one spot and potentially bring more traffic to your organisation’s site.

Source: The best SEO strategy you’ve probably never heard of

14- Aug2017
Posted By: DPadmin
372 Views

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

Not all links are created equal.

Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings.

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results.

Contextual link building — links that are surrounded by text in the body of content — have a higher SEO value than links that appear in the footer or sidebar.

The rules surrounding contextual link building seem to be always changing. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links.

It gets even worse. According to Jayson Demers, “Building links can, in fact, do more harm than good — especially if you do it wrong.”

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).

Contextual link building is the quickest way to boost your site’s search performance. Over the past 10 years, I’ve been creating link-worthy content that people frequently cite and share, even when I didn’t ask for it.

These social media shares and off-page search activities led to my blogs attracting over 1 million organic search users per month.

If you want to build the kind of contextual link building that’ll boost your search rankings and traffic, here are four simple ways to do it:

1. Connect with content curators for contextual links.

I give the Google team a lot of credit.

They’ve done a great job leveling the SEO playing ground for both aged and new sites. Anyone with a site that provides useful content and has the right network can now drive organic traffic.

You can speed up the process of getting useful links by connecting with content curators.

HubSpot defines “content curation,” as the process of “finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels.”

If you can connect with content curators who make these resources available on the web, you’ll increase your chances of getting your links in context.

Content curators use social media and search engines to find content worth curating.

According to Curata, “79 percent of marketers use social media to find content for their curation strategy.”  This is compared to the 63 percent who rely on “company newsletters and subscriptions.”

To connect with content curators, simply follow these steps:

First step: Go to Google and try a search engine query with any of the following strings:

  • Top list blogs + your keyword
  • Best blog posts + your keyword
  • Top link building posts + month

Here’s the result that I got on the search engine, when I searched with the first string:

Second step: From the curated pages that appeared in the search engine results, click on one of them to review the page and its links. When I clicked on the first result, here’s what the page looked like:

Third step: Reach out to the author. Click on the “contact us” tab and connect with the content curator or blog owner.

Email outreach is the quickest way to connect, communicate and build a relationship with content curators and site owners. When I’m looking to get a link, here’s one of the emails that I send to site owners:

When you write emails to content curators, bloggers and influencers — especially those whom you’ve not familiar with — make sure that you do the following:

  • Keep the subject lines in lower case letters: Emails that appear casual, as if you’re sending it to a friend, work best for email outreach.
  • Personalize: To avoid coming off as spammy, use the recipient’s name in the email.
  • Be creative: Write emails that persuade people to click and respond to you. Boring emails won’t trigger a response or probably get read at all.

2. Leverage the guestographic strategy.

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity.

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines.

Through the guestographic strategy, you can get relevant links from those authoritative sites much more easily.

When Brian Dean coined the concept of the guestographic and implemented it, he quickly increased traffic across search engines by 175.59 percent over the previous month.

Now, Brian Dean ranks No. 1 for a high volume keyword — “on-page SEO” — all because he used the guestographic strategy.

Guestographics are a contextual link building service that can truly help you to achieve these goals. To implement the guestographic strategy for yourself, follow these five simple steps:

  1. Design and post a valuable infographic on your site.
  2. Find sites that write about your infographic’s topic.
  3. Show them your infographic.
  4. Offer them a relevant “bribe” or benefit (e.g., a unique blog post).
  5. In return, get contextual links to your site that’ll boost your organic performance on search engines.

Mike Bonadio used the guestographic strategy to create a search engine optimization campaign that generated 1,117 social media shares and 15 percent more organic traffic in two weeks.

Successfully using the guestographic strategy requires two separate, but essential, skillsets:

  • Creating the right infographic
  • Promoting the infographic in the right way

An effective content strategy has to nail both of these tasks. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless?

Many people who started new blogs have seen tremendous benefits with incorporating their infographics into guest post pitches. Why not give it a shot yourself?

3. Interview authority site owners — and get interviewed.

Most contextual link building services and techniques require unique content as a prerequisite. But, if you’re not ready to create written content or videos from scratch, you can still tap into other people’s knowledge (OPK).

Interviews are some of the most linked-to content on the web, because they give us a deeply personal look inside what makes others tick. It’s hard for people to be dishonest during an interview.

Expert interviews are powerful ways to acquire rank-boosting backlinks from authoritative sites. But, you have to plan and be strategic about it.

When conducting expert interviews, you don’t have to use video as your medium. Yes, video interviews tend to be the most popular, but don’t let that stop you.

So, if the technical details of a video interview would be overwhelming for you, create text-based interviews. They, too, can deliver great results.

An example of a text-based expert interview is this post published at Fizzle.co. In the interview, Shannon Whitehead and Kristin Glenn, founders of Revolution Apparel, were asked to share how they generated $64,246, which was 321 percent of their KickStarter Campaign goal.

These inspiring startup founders generated highly valuable contextual link building service results from the Fizzle.co blog. Take a look:

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page.

Their brand name was also mentioned in the blog post, though it wasn’t linked to anywhere.

But, the good news is that both the brand mention and the actual link are surrounded by contextual editorial content. It wasn’t as though the anchor texts were overly optimized or that the keywords were stuffed into the content.

Don’t be scared to reach out to industry experts. In my experience, they’re the easiest people to connect with. The majority of them are fun to talk with and would be happy to help you succeed.

I’ve been interviewed on several blogs that are still trying to pick up more organic traffic, as well as authoritative blogs that I respect. See some of the best of those interviews below:

If it’s impossibly difficult to get a positive response from an influencer, how do you explain the fact that I’ve got over 460,000 search engine results for “interviews + Neil Patel?”

Here’s more proof that getting industry power users to answer a few questions for your expert interviews series can be easier than you may think:

Expert interviews are usually popular because users get to more closely connect with the expert. They also learn fascinating things that they wouldn’t have known otherwise.

Practical experience is something that you can’t get from books or blog posts. But, through interviews, you can share the most accurate practical information with your readers who deeply desire to achieve their goals.

A short time ago, I got interviewed by Mixergy. This interview generated thousands of targeted visitors to my blog. I also earned a contextual backlink that passed strong SEO juice to my pages.

The interview with Joost De Valk, founder of Yoast, on TechWyse, led to a contextual link building service result that linked out to Yoast.

If you want to get the most out of expert interviews, try moving beyond the standard one-expert format. Instead, connect with 20-plus experts in your industry, asking them a simple question that’s relevant to your topic.

When you receive the answers, compile them into a blog post and link out to their blogs.

This will have a multiplier effect on your link building efforts, because those experts you interviewed and linked to will gladly link back to you in their own blog posts.

Mary Fernandez recently shared a valuable blog post, on Huffington Post, where she interviewed 13 seasoned entrepreneurs on a single question: “What’s your best advice for beginners who are starting their online business?”

The expert list post generated 563 links from 11 referring domain names (most of the links are from curated pages and curation sites).

If you’re lost or confused about how to get interviewed by authoritative blogs in your industry, the post below, by Ann Smarty, will guide you: How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot)

4. Create newsworthy content.

Finding authoritative sites that’ll link back to your pages can be difficult. But, you can make it easier, by positioning your page. How?

Simply create newsworthy content.

Newsworthy content can be defined as that type of topical, timely content that people are interested in — articles they want to read, share, cite, mention, link to and promote.

You already know that content that gets picked up and republished by media sites such as BBC, CNN and Mashable (to name just a few) generally has some useful or surprising element.

However, the term “newsworthy content,” doesn’t necessarily mean that news-related sites are the only viable sites that will amplify the content’s reach.

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same.

There are bloggers who understand how to create newsworthy content. One of them is Brian Dean. Although he doesn’t publish new content every week, whenever he does, his engagement level is usually out of this world.

In fact, his most recent post generated close to 750 valuable comments from his loyal audience. And there were more than 4,000 social media shares on Twitter and Facebook combined.

And, how many inbound links has the page received so far?

Well over 3,000 links, from 321 referring domains and climbing:

You can find newsworthy content that’s both helpful and interesting in your industry using Buzzsumo. Just input your primary keyword and click on the “Go” button:

Next, you’ll see the most shared content targeting the keyword — in this example, “landing pages.”

You can model these titles and craft even more clickable ones of your own. That way, you’ll attract the right audience to your content, since 8 out of 10 persons read the headline.

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it.

Begin by creating newsworthy content on Facebook and make your storytelling newsworthy.

Conclusion

A word of caution: Be mindful of your link positioning.

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Having your links above the fold is always better.

This could be one of the reasons why Google rewards the first link they crawl, assuming several anchor texts were passing link juice to the same page on another site.

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it).

You should also analyze your competition, in order to take advantage of their linking channels.

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links.

Ultimately, it’s all about how users interact with your site. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines.

Source: 4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

14- Aug2017
Posted By: DPadmin
157 Views

SEO won’t die, no matter how many techies predict it

Rumors of SEO’s death are greatly exaggerated. Assessing the relevance (or very existence) of search engine optimization is a question that comes up more frequently than you’d think. Want to know why? Google “SEO is dead” and see just how many different techies have wrongly predicted the passing of the world’s greatest conversation killer.

What these harbingers of the SEO apocalypse really mean is that the foundations underpinning how users search for, and retrieve, relevant information online are changing dramatically. This isn’t just a challenge for SEO engineers. Anyone trying to get their online content seen must also be au fait with the new realities for effective online info retrieval.

With Google single-handedly providing more than two million searches per second, SEO may not be dead. But competition in this space is on life support.

Figures vary but about 90 per cent of the world’s internet users are opting for Google as their primary search engine. According to Randall Glick, digital marketing curriculum lead at Digital Skills Academy in the Digital Hub in Dublin, 95 per cent of Irish internet users search through Google.

The American multinational founded in 1998 by Sergey Brin and Larry Pageenjoys the same kind of universal brand awareness as companies such as Hoover did in previous times. So much so that “to google” has become a verb recognised by dictionaries.

This is great for Google. For the consumer of digital information, however, the absence of healthy competition is never a good thing. We may think we’re searching the internet. In reality, we’re searching Google’s interpretation of the internet.

Virtual monopoly

It is cause for concern that one private entity has a virtual monopoly on the flow of all information available to mankind, but most people are more preoccupied with their place in that information flow. Technology has a habit of moving faster than society can keep up. Recent advances are keeping Google’s digital librarians and archivists very busy indeed. “Emerging technologies like AR [augmented reality] and VR [virtual reality], in the context of SEO, are creating new challenges for engineers at Google,” explains Glick.

The fundamentals still need to be solid, though. “Concentrate on the stuff that’s still important: title and description tags, making sure you have good, relevant content that relates to your business model, plenty of media, videos, soundbites and text. All of this content is indexable.”

The written word has been under attack from almost all corners for the past decade. From Twitter to Instagram, the general trend is towards reducing text from newspapers or websites and replacing it with more imagery. But words still command great authority in the digital world. “The easiest way for a computer to understand content is still for it to be written,” says Glick.

VR, AR and various other developments can add tremendous value to a website, allowing for more interesting content and navigability. But SEO architects are still trying to figure out how to index this kind of data. Until they do, it may be more of a hindrance than anything else. “Regardless of how advanced your site may be, if no one can find it, it won’t be seen,” says Glick. “The expansion of technologies like VR and AR have the ability to totally mess up your indexing if overused. But, Google is constantly working on tools and better ways to approach new types of data.”

Breaking the mould

We all see the internet through Google-tinted glasses. The company has been around for 18 years, meaning an entire generation of people have learned how to use the internet via Google. “The ability to step out of this mould is difficult to do,” says Glick.

Glick does not foresee any radical changes within this generation. “We definitely won’t be changing any of our patterns any time soon,” he says. That’s not to say Google has reached critical mass and is unstoppable. Even digital natives like millennials – and the generations that will succeed them – will be in stronger positions, digitally speaking, to question the SEO status quo. We’ve seen big tech companies fall in the past, usually by their own egos. While heavily investing in maintaining the top spot, Google might still fall upon its own sword.

According to Rand Fishkin, chief executive and cofounder of SEOmoz – considered by many in the know to be a thought leader in the field of search engine optimization tools, resources and community, Google’s success thus far has been its commitment to searcher satisfaction rather than advertiser satisfaction as its priority.

Economies of scale

Fishkin believes economies of scale are particularly relevant when it comes to the data game. “They benefit hugely from their size, because their search engine uses the greatest ranking algorithm. In other words, they have access to vast amounts of data relating to searcher behaviour that their competitors simply don’t get to see.”

This data, says Fishkin, is being used to further tailor each individuals’ searching experience. “Every day Google gets better and better at providing users with the most relevant info to help solve a searcher’s query.” Not only has the search engine improved its ability to explicitly succeed in what Fishkin refers to as “searcher task accomplishment”, it is also focusing more on the implicit user tasks. In other words, Google’s internal mechanics are becoming more intuitive in terms of predicting what the most obvious next page a user may want to search for based on previous searches.

Google engineer’s are even trying to eliminate what is known as “pogo-sticking”. This refers to when a user clicks back because they’re unsatisfied with a search response. Google records and collates all “pogo-sticking” activity in order to figure out how to respond accordingly in a higher percentage of searchers’ tasks the first time round.

“Google is playing the long game in the hope it can guarantee searchers are extremely happy with their results every time,” says Fishkin. “They haven’t fully perfected it yet, but they’re putting huge amounts of resources into R&D.”

Source: SEO won’t die, no matter how many techies predict it

14- Aug2017
Posted By: DPadmin
127 Views

Cost-effective digital advertising methods that every brand must adopt

The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world.

Almost a year back, the IT giant Cisco saved $ 100,000 when it decided to promote the newly launched router on digital platforms only. These days’ advertisers bet on digital advertising solutions because they help them accurately analyse the return on cost and the overall impact of an advertising campaign. A forecast made by PwC USA also claims that digital advertising is growing exponentially and American companies are going to spend $38.6bn by 2019 in this domain. In contrast, newspaper advertising is going to have a tough time and could experience a negative growth of 33% during the same period.

A major advantage of digital advertising is Pay per Click (PPC) payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. Besides, display of an ad on both desktop and mobile screen ensure maximum outreach of a brand. Also, the mass appeal of social media and the availability of advanced analytical tools on social networks make Digital Advertising highly cost-effective and result oriented.

Strategies that Bring Results and Save Money
The cost of digital advertising is significantly cheaper than traditional advertising and businesses can save a great amount of if they carefully focus on the following things.

To ensure best returns from a digital advertising campaign, it should be targeted to the right audience. Advertisers who carefully select their target audience using the first-party data, second-party data, and third-party data as per their relevance receive impressions from the potential customers only. Data-based audience segmentation empowers advertisers with informed bidding decisions which ensure the success of an ad campaign and save money for the businesses.

Chase the Majority with Dayparting

Dayparting means dividing the scheduled week/day into multiple time slots and selecting those time slots when potential customers are expected to view and click on the ad. Various analytical tools help to study and predict the media consumption behaviour of the target audience and enable the advertiser to broadcast the ad at the right time. Dayparting ensures maximum return from a digital ad campaign because it empowers the advertiser with effective bidding strategies.

Keep the Campaign Fresh with Frequency Capping 

Frequency capping decides that how many times the ad will be displayed or broadcasted to the particular audience during the total duration of the campaign. Advertisers who strategically fix the frequency capping usually get better attention of the people and they positively influence the decision of the prospective buyer. Low-frequency cap is considered beneficial for new campaigns with fresh creative while in the case of repeat/revised campaign frequency capping should be increased moderately.

Choose the Right Destination with Geotargeting 

Geo targeting means more qualified leads and maximum utilisation of the ad spends because it allows the advertiser to run a campaign in selected geographical locations. The target area can be finalised within a particular state, city or even a selected region of the city which ultimately reduce advertising waste. Geotargeting is an ideal way to control advertisement investments in digital landscapes as it enables the advertiser to develop a customised campaign for niche segments. Geotargeting is ..

Source: Cost-effective digital advertising methods that every brand must adopt

14- Aug2017
Posted By: DPadmin
122 Views

3 reasons pay-per-click matters for your business

PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns.

There’s one thing nearly every potential B2B buyer does before buying a product or signing a contract for your services: search.

In fact, 77 percent of B2B buyers are said to research on Google before making a buying decision.

And while improving your organic search engine ranking is important, executing an search engine optimization plan takes time. It’s a long-game approach that pays long-term dividends.

For many businesses, pay-per-click (PPC) advertising through services like Google Adwords has become an incredibly effective way to leverage the keywords potential customers are using to search for your business or industry.

Here are a few reasons why PPC might be an incredibly valuable marketing tactic to increase traffic to your website and generate new leads.

1. You don’t have to wait to start generating leads

Because you’re paying for them, PPC allows you to get up and running with ads for the keywords you want to rank for pretty quickly. While an organic SEO strategy takes time, PPC allows you to get in the game for important industry keywords.

2. You only pay for what you convert

With PPC campaigns, you only pay for the clicks you generate. This means you’re only paying for the people who actually click through on the ad and visit the landing page you intended them to visit.

3. You can easily track conversions to measure ROI

By adding conversion pixels to your landing pages, PPC allows you to identify the exact cost-per-lead of your campaign, which can be a lot more arduous to generate with other marketing tactics. As a result, you’re able to continually tweak and optimize your ads to decrease the cost-per-lead.

How to measure PPC success

The truth is there are dozens of PPC metrics you can track. So, which ones matter most when it comes to reaching your business goals?

Rather than focusing solely on PPC analytics like clicks, impressions and click-through rates, here are some metrics that allow you to analyze macro metrics that speak to the ROI of your efforts:

  • Cost-per-conversion. This helps you determine if the PPC clicks you’re generating represent quality traffic that’s actually converting into sales.
  • Most valuable keywords. Being able to track which keywords lead to sales can help you zero in on where to give credit within your PPC campaigns.
  • Lifetime value of PPC customers. Once you have an understanding of how much it costs to convert a PPC lead, compare that to the other cost-per-customer marketing tactics against the lifetime value of your customers.

At the end of the day, PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns.

Source: 3 reasons pay-per-click matters for your business – The Business Journals

14- Aug2017
Posted By: DPadmin
141 Views

2017 growth hacks: Use affiliates to improve PPC reach

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone is 2 percent, removing one competitor and replacing it with one affiliate with a CTR of 0.8 percent grows your additive CTR to 2.8 percent — a 40 percent gain!

The learnings I am about to share come from years of working with search marketing clients through my position as CEO of The Search Monitor.

Growth hack 1: Use affiliates to protect brand terms

One of the most effective ways to use your affiliates is to box out competitors on your brand and brand+ keywords. In this hack, you will grant a trusted list of affiliates with brand bidding rights. Typically, you will also restrict ranking so that your ads always appear on top. By utilizing affiliates to fill in competitive ad spots on your brand+ keywords, you effectively reduce the reach of your competition.

The big benefit: More page real estate for you

This tactic works best if you are in a highly competitive space with three or more advertisers bidding on your brands. If you are already dominant — i.e., the only advertiser on your brand and brand+ keywords — then this tactic does not make sense for you.

The big challenge: Cannibalizing your clicks and messaging

To protect yourself from cannibalizing your SEM team’s efforts, you need to ensure a few safeties are in place:

  1. Your affiliates are granted limited rank rights so that you are always at the top.
  2. Your affiliates stay on message so that there are no conflicting offers showing.

Below is an example of Verizon taking advantage of this tactic. All of the top positions are for Verizon — nicely done!

By contrast, the screen shot below provides an example of ADT getting taken advantage of by not using this tactic. Positions 2, 3 and 4 are occupied by competitors.

If the cumulative CTR for ads on this keyword is 6 percent, then assuming the off-brand competitors are able to snag 2-3 percent CTR as a group, ADT has lost ~50 percent of its potential clicks. Given that SimpliSafe has a better offer at $15/month versus ADT’s offer of $9/week, the click loss might be higher than this.

Growth hack 2: Use affiliates to bid on brands you sell

To extend your reach, consider granting your trusted affiliates with direct linking rights to brand bid on brands that you sell. Direct linking involves an affiliate using your display URL in the ad (so that the ad looks like yours), and then driving the clicks through an affiliate link as the destination URL, then directly to your website.

The big benefit: More reach for you, no SEM budget changes

This tactic extends your paid search reach without extending your paid search budget. Your affiliates take on the risk and the budget, while driving traffic, branding and attention to your own website.

Amazon uses this tactic a lot. Amazon’s reach is tremendous because it uses this tactic across nearly every brand where you see an Amazon ad. The ads below are all direct linking ads from Amazon’s affiliates marketing on non-Amazon brands: Nike, Keurig, DKNY, Logitech and Verizon:

The big challenge: Direct linking is risky

Allowing affiliates to link directly is a bit risky, which is why most advertisers do not allow their affiliates to do it. A few problems can arise without careful monitoring:

  1. If the keyword lists overlap with your SEM team’s list, direct linking will cause tremendous channel conflict between the affiliate and paid search teams.
  2. Ad copy and messaging need to be carefully monitored to ensure that the messaging is on-brand.
  3. If the affiliate direct links on your own brand name, you have defeated the very purpose of this tactic; you should never allow affiliates to direct link on your own brand name.

To showcase these challenges, here are a few Amazon backfires:

  • Here, Amazon gave its affiliate too much leeway. The resulting keyword choice and ad copy messaging makes no sense:

  • Here, an Amazon affiliate sneaked up on Amazon’s own branded keyword. Brand bidding should never be allowed by direct linking affiliates. We call this problem “URL Hijacking”:

Do your homework

If you are going to deploy either of the above tactics, be sure to do your homework so that all goes well and you can sleep easily at night.

Define your search policy. Your affiliate agreement must describe exactly what is and is not allowed, including keyword bidding, messaging and direct linking.

Pick trusted affiliates. Pick affiliates who have the ability to manage SEM properly. To gauge trust, ask these questions:

  1. Is your affiliate monitoring its own activities? A huge credibility win is when your affiliate uses a compliance monitoring utility to police itself.
  2. Is your affiliate risky to other merchants? Try to gain insight into the brand bidding behavior that the affiliate poses towards other merchants.

Monitor for compliance and report often. For this plan to work, all of your affiliates must comply with your rules. Carefully monitor search results pages, automate reports, get alerts and fire off complaints if affiliates are not following your rules.

How will you know if this strategy is working?

Below are signs that your plan is working:

  • Your traffic increases from the paid search channel.
  • Your reach increases — your ads appear on more search results.
  • You see fewer competitors on your brand terms.
  • Your CPC (cost per click) decreases — our clients expect to see a 50-60 percent decrease in CPCs.
  • Your CTR increases — our clients have seen 30-40 percent increases in clicks.

Source: 2017 growth hacks: Use affiliates to improve PPC reach

14- Aug2017
Posted By: DPadmin
193 Views

How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel

first page

There’s a joke that asks, “Where should you bury something that you don’t want people to find?”

Answer: On the second page of Google.

Sure, it’s corny. But there’s still some truth to that statement.

75% of people will never scroll past the first page on a Google search.

That means you can’t afford to be ranking on the second, third, or fourth page.

You just won’t get the clicks and traffic you need to make SEO worth your time and money.

And you need that organic traffic because 93% of online experiences begin with a search engine.

On top of that, there are over 1 trillion searches every single month!

A good SEO presence has the power to drive inbound traffic that could grow your business for years to come.

But the average-joe website owner doesn’t have the power to rank on the first page of Google for the best keywords.

There are already countless high-profile websites capitalizing on the top industry keywords.

And there are thousands of other bloggers trying to rank for that keyword as well.

That means the deck is stacked. And it’s not in your favor.

You shouldn’t give up, though! There are a few proven methods that I’ve used and found success with to show up on the first page of Google.

And the best part is that you don’t need the authority or links to rank for many of these keywords.

I can teach you how to show up for them anyway.

First, I’ll explain why you’re doomed for now.

And second, I’ll show you how to use this problem to your advantage to rank on the first page of Google despite your shortcomings.

Ready to get started? Let’s do it.

Why you probably can’t rank on the first page of Google anytime soon

I’m going to be straight with you:

You’re pretty much doomed. If you’re trying to get noticed and rank organically on the first page for popular industry keywords like “SEO Guide,” it’s not going to happen anytime soon.

If you’re just starting out, you’ve got no domain authority, a tiny backlink profile, and hardly any traction as a result.

And if you take a look at Google’s first page results for “SEO Guide,” you’ll quickly see what the major problem you’re up against is:

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See what I mean? The domain authorities of these top page rankings are going to blow any new website out of the water.

Moz? 93 domain authority. Kissmetrics? 85.

How many backlinks does that #1 spot have? 18,389 to be exact.

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That’s more than most of us will get on our entire site. Ever.

Plus, these guides have been up for years!

The Beginner’s Guide to SEO from Moz has been up for five years or so. Their website claims that over three million people have read it.

You get the idea.

Sites that have been around for a long time are going to dominate the top page rankings for popular industry keywords.

These people are producing stellar content and getting countless backlinks to their content.

If you’re just starting out, you need to pursue different strategies.

You can’t afford to wait around for five years to rank on the bottom of the first page for “SEO Guide.” Not with the number of hours and dollars it would take.

But that’s OK!

Just realize that you’re not going to rank organically for it right now.

The good news is that you don’t need to. There’s still hope.

The trick is to readjust your strategy and use different methods to still show up for your target keywords.

Here’s how to do it.

1. Start by dominating long-tail keywords

There are more long-tail keywords out there than big, popular ones.

Here’s a simple comparison to explain the difference:

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And my own beautifully simple example:

  • ‘Head’ keyword = “SEO guide”
  • Long-tail =  “SEO guide for small businesses 2017”

Each might not send you a ton of traffic. However, long-tail keywords do in total when you add a bunch of them up.

For example, I was able to increase my organic traffic to 173,336 visitors monthly using a long-tail strategy.

Long-tail searches also make up the majority of searches on Google.

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You should target these long-tail keywords because they’re easier to rank for. And that means they’ll usually take less time and money.

So you’re not going up against the mammoth, industry-leading companies on these search engine result pages (SERPs).

Still skeptical of the power of long-tail strategies? I was, too, at first!But then I read about how Amazon makes 57% of their sales from long-tail keywords.

How? Because long-tail searches are looking for very specific information, whereas short-tail keywords are more general.

If you can give the searcher specific information, they’re going to stick around and convert.

Here’s an example SERP of a long-tail keyword search to help you get an idea of how it’s possible to rank for them.

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Do you notice that the SERP isn’t overcrowded with industry influencers and top blogs?

Sure, there are still a few in there, but the top-ranking sites are ones that you’ve probably never heard of.

Instead of going up against a website with a 93 domain authority, here’s what the first ranking page for this long-tail search query looks like:

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Now I’ve got your attention, right?

So sure, this keyword might have lower search volume than “SEO Guide.”

But remember that these long-tail keyword conversion rates are almost always higher.

And you know what I preach:

Traffic doesn’t mean anything if people don’t convert!If you’re getting 50,000 visitors a month from a popular keyword, but nobody is converting, it’s not doing you much good.

Instead of putting all your eggs in one basket for “SEO Guide,” create more content and optimize it for long-tail searches to dominate the SERPs!

Now let’s talk about a few ways to rank for the more popular terms that you just can’t seem to resist. And let’s do it without any ‘classic’ SEO.

2. Pay to reach the top of the AdWords search network

AdWords?

Now, you may be thinking, “Neil, my friend, my mentor, you do know that AdWords is not organic search, right?”

Well, just hear me out on this one, okay?

I’m going to start this one off with an example because it’s the only way to understand how truly effective this strategy can be.

So let’s fire up a search for “Best CRM.”

Here’s what the results page looks like:

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It looks a bit different, doesn’t it? There’s not a single organic result until you scroll past the fold.

You’ve got four AdWords search network ads and a featured snippet from a single organic result.

It takes the user multiple steps just to reach the organic results and decide what to click on this SERP.

But something even more important jumps out at me here.

The keyword intent and the results that appear don’t line up.

Here’s what I mean.

Check out the first three ads:

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They all talk about their own CRM and say that they’re the best in the industry.

That’s not surprising, necessarily. Everyone wants their products and services to be seen as the best.

But for this search, that’s a problem.

And more importantly, this is an opportunity for you to show up for that keyword.Here’s why.

What are people looking for when they type in “Best CRM?”

Are they looking for Salesforce or Zoho or Pipedrive right now?

No. They’re looking for a CRM comparison to see which one is the best. They want to consider their alternatives and options before deciding.

You can validate this by looking at the organic results, which all feature comparison articles and reviews.

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Google wants to help the searcher find what they’re looking for as fast as possible.

That means the top organic results usually reflect the searcher’s intent.

So instead of looking for a branded PPC ad about one product being the best, a searcher is looking for CRM comparisons!

Now, do you remember those top 3 PPC results? They’re probably not getting any clicks because they’re not answering the searcher’s question.

The content doesn’t match the intent behind the search query.

But look at the 4th result:

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If I were a betting man (which I am), I’d bet you that this low-domain-authority website is getting countless clicks for “Best CRM.”

I’d bet that this ad outperforms the ones above it.

This no-name site can rank with the big boys because they’ve done a better job matching keyword intent with their ad.

It’s practically cheating the system, and it works perfectly.

Now check out all of the traffic you have the opportunity to steal without competing for it head-on with massive brands in the organic rankings:

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Instead of preaching about their product, the fourth ad lines up their content to look exactly like the organic results.

However, they show up before the organic results with no effort spent on link building.

You don’t need to organically rank for a keyword to get traffic for that keyword. Just remember to match the searcher’s intent and mimic the organic results to drive traffic.

3. Write more blog posts than your competition

What’s the downside of a long-tail keyword strategy?

You can’t stuff a bunch of random keywords onto the same page. You should still focus on one or two keywords per post, max.

That means you’re going to have to create a lot more content!

This is no great secret.

If you write more content, you’ve got a better shot at ranking on the first page of Google.

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The more you write, the more pages get indexed, and the more traffic you bring to your site.

If you’re writing 5-10 posts a month, it’s still not enough.

Your competition and industry leaders are writing 16+ every single month.

You can’t reasonably expect to outrank a competitor or catch up to an industry leader by writing less, can you?

No way.

You need to write like your business depends on it. Because based on the information above, it does!

And it can’t be any old 500-word blog post that you slap together in an hour.

Here’s what the top content on Google looks like on average.

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Everything on the first page of Google is over 2,000 words.

That means that you need to write more in-depth content that guides users through the process of solving their problems.

This content should be actionable and filled with images, examples, and step-by-step instructions.

Now is about the time when you start thinking, “How on Earth am I going to carve out time to write more?”

If that’s the case, maybe you need to hire someone.

The good news is that content marketing costs 62% less than other marketing mediums. All while generating 3x the number of leads.

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If you want to start ranking for the top keywords, you need to produce valuable, unique content — and lots of it.

On top of that, you also need to optimize your content to generate the highest CTR possible.

Why? Because optimizing headlines and meta descriptions for searchers can result in a 10% increase in CTR.

And an increase in CTR means you’re on your way to ranking higher.

Here’s an example:

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Why do you think this Search Engine Land post outranks the post below it?

Take a look at that headline!

Instead of a basic headline, they make you think about what you just searched.

It goes against the grain of normal, acceptable advice. It’s like a pattern interruption that causes you to stop what you’re doing.

Now you’re rethinking everything you once thought was true!

Here are a few powerful headline templates to try immediately to boost your organic CTR:

[ ______________ ] Using These 5 Strategic Moves
10 Quick Moves to [ ________________ ] and Increase Revenue
How I Used These 5 Moves to [ ____________ ]

Interested in more headline tips to increase your CTR and boost your rankings? Start with my in-depth guide on headlines.

4. Get reviewed and featured in round-ups

Sometimes, spending money on PPC ads to rank higher for keywords isn’t an option.

Spending too much time and money on creating long-form guides to rank for your desired keywords also may not be feasible.

Luckily, you can still get your name featured in top-ranking content! All while doing a fraction of the work.

Rather than having your official site placed on the top page of Google from AdWords or organic rankings, you can get featured in round-up posts with minimal time and effort.

Here’s what I mean:

Just go to Google and search “best SEO tools 2017”:

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All the results are roundup-style posts in which the authors review and analyze the top tools.

It’s basically free advertising.

You can get your name out to thousands upon thousands of consumers a month who are clicking on those top-ranking posts.

For example, let’s click on the first result from PC Magazine:

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They cover each SEO tool, providing reviews of each feature the tools have and then helping to prioritize them for everyone else.

Now, you can use these roundup-style posts to your advantage. Rank well on these posts, and you’ll get tons of traffic in return.

For example, thousands of people are already searching for “SEO tools.”

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Then you can conduct outreach to have your tool featured in those comparisons.

And that traffic can be huge:

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If you’re featured on all of the comparison posts that already rank on the top page, you’re going to get traffic from each one of those.

And this traffic will already be primed to buy from you.

A few simple outreach efforts can now save you years of grinding away in obscurity to get your brand in front of eager searchers.

No time, no money, and just a little effort can still get your brand in the top results.

If the deck is stacked against you in one game, just switch the game that you’re playing.

Conclusion

Showing up on the first page of Google is nearly impossible if you’re just starting out.

That’s harsh, but it’s also true.

Industry leaders who’ve been producing content for years dominate all of the best keywords and SERPs.

Many of them have been spending millions on big-budget ad campaigns, too.

So you can’t expect to rank first when you’re new.

The competition is already so far out ahead. They’ve been accumulating thousands of links and countless shares while this business was still a twinkle in your eye.

Their brands are well-established, and their authority is too high.

But you still need organic traffic to thrive and keep your business growing.

Thankfully, there are a few workarounds.

Try researching and producing content for long-tail keywords. The volume might be lower, but so is the competition.

Use sneaky tactics like PPC ads to rank above the organic results for an extremely popular ‘head’ keyword that you know you’ll never be able to rank for organically.

Try getting reviewed in roundup-style posts to get featured on top articles.

There’s plenty of unconventional methods to get your brand in front of the traffic that you crave.

You just have to get a little creative and understand that you might not always rank for the top terms.

But other methods exist to get similar results if you know where to look.

What strategies have you used to rank on the first page of Google?

Source: How to Show Up on the First Page of Google (Even if You’re a Nobody)