by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags,...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal...
by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
Some SEO insights offer incremental improvement. Others can change your life forever. We need both. But today I want to focus on three life-changing insights. As you can probably guess, these aren’t “tactics.” These are fundamental ways of looking at your discipline....
by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online...
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