6 Stories Of Local Optimization Done Wrong
Here are six hypothetical stories that illustrate how local optimization can be done wrong. Large companies have the money to invest in sophisticated content and SEO programs, and have done so for so long, their positions can’t be realistically challenged by newcomers. Small business owners do have one advantage, though: local optimization. Local optimization takes […]
11 SEO myths to forget in 2016 | Search Engine Watch
Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you You may be surprised at how common some SEO myths still are in 2016, so it’s definitely time to leave them behind. Whether you’re an […]
10 tips to get your website to the top of Google search | Search Engine Watch
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments. Back when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was only three […]
Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. When Google announced last week it was limiting access to Keyword Planner data, it raised more questions than it answered. Will new advertisers be able to get detailed Keyword Planner data before setting up and launching campaigns? As a […]
Google Search Console improves Security Issues reports
The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues. Google announced they have improved the Search Issues report in the Google Search Console. Specifically, the reports now provide more specific explanations of the security issues detected by Safe Browsing. The types of security issues […]
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,†as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]
Social Media: A Power Tool In The SEO Toolbox | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
Can Visual Search Change SEO for E-Commerce? | SEJ
Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for. Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic […]
Is a big Google search update happening? Chatter thinks so.
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results. Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking […]
Search Engine Marketing – The ROI of AdWords Spend for B2B Firms : MarketingProfs Article
What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord […]